Jo Langham
Improving brainstorming: Our experimental research
When I talk about SparkTank I am often asked, "How do you know your process is better than traditional brainstorming?" or "What data have...
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SparkTank
Jo Langham
May 11, 20211 min read
Is design thinking for me?
Design thinking became a hot topic in the early 2000s when it received attention in a number of business publications including Business...
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Jo Langham
May 9, 20214 min read
How to write a good problem statement?
Why is it important to have a good problem statement? Understanding the causes and ensuring that you fix a real problem is an important...
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Jo Langham
May 7, 20213 min read
Opinion vs ideas generation: what's the difference?
I have spent a lot of time researching creativity and idea generation. I was searching to find something to help prompt new ideas, to...
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Jo Langham
May 5, 20212 min read
Top 10 ways to stimulate new ideas
Asking people in a group to come up with new ideas or solutions to problems is difficult. Most people struggle to generate ideas cold...
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